Taiwan's top 20 brand names for 2019 were announced today by the global branding consultancy Interbrand. For the 13th year in a row, Transcend Information is featured on the list as one of Taiwan's top 20 brands, which showcases Transcend's competence and stamina in a highly competitive international market.
Transcend has established itself as a trusted brand with over 30 years of experience and expertise in an ever-changing industry. While Transcend deeply acknowledges the importance of adhering to brand guidelines to building a business with longevity, it never stops reviewing and innovating its offering for a brand transformation. The past few years have seen Transcend's continuous effort to not only create products that meet customer's needs, but also deepen its global footprint. Re-entering this year's ranking as Taiwan's top 20 global brands was without a doubt a great honor and encouragement for Transcend, who said it would channel this energy into developing more leading-edge embedded solutions, expanding strategic product lines, and creating brand values that will help it stand out in the global market as a Taiwan brand.
Transcend expects to remain focused on developing high-performance and professional storage devices, while actively looking for new market opportunities. This year, aside from winning Taiwan Excellence Awards for the 16th consecutive year, Transcend has launched several high-performance products including the MTE220S PCIe M.2 solid-state drive and the ESD350 portable SSD for breakneck speeds. In the meantime, Transcend has continued to devote resources to the society by supporting national youth sports events, for it is Transcend's belief that the foundation for a better future lies in the well-being of the youth.
The "Best Taiwan Global Brands" survey is organized by the Industrial Development Bureau of the Ministry of Economic Affairs, and conducted by Interbrand and Taiwan Institute of Economic Research. Its evaluation system is based on Interbrand's annual "Best Global Brands" ranking, applying quantitative financial analysis and qualitative role-of-brand and brand-strength analyses to assess a brand's true value.